And there is none.  Or there shouldn't be one, if you listen to some of the experts on publicity and marketing.  Their advice shows the importance of using our sense of humor to create an inviting environment around ourselves--people will want to know us, want to listen to us, want to buy from us. 

All because we took things lightly. 

1.  We were open-minded. 

2.  We laughed at our own mistakes and allowed others to make theirs. 

3. We had fun, and people knew it.  They saw it.  They heard it.  And they wanted what we had. 

At that point, we became a Shining Example, the first link in the chain of comedy.  Because we lightened up, someone else was able to, "Get Your SHINE Together!"  And so on, and so on...

Who is your biggest competitor?  What if you didn't define him or her that way?  What if you--

1.  Thought of ways you could help each other to make money.

2.  Could come up with benefits and resources for this person.

3.  Just thought of him or her as a person first, a product-seller second. 

How would this help your own sales?  How would it help your own stress level?  How would it help your peace of mind?