08.26.08
Naming Naymz
Just got an invite to Naymz, another social site. All this interaction via technology reminds me of a comedy show, actually. The give-and-take, the interaction, the connection. It’s the direction that business is moving today. Gone are the independent, isolated, competitive business styles. Now what’s hip–what’s necessary–is to cooperate, coordinate, and connect.
In the way that a monologue is all about ME, and you are just a viewer, the old style of doing business was very ego-oriented. It didn’t matter what the customer’s opinion was. And certainly didn’t matter what the competitor’s opinion was.
But a comedy show is all about a dialogue. The comic says something and immediately the crowd yells out something in reaction. If the comic is approachable. If the comic doesn’t seem too ego-centered (onstage anyway…). If the comic seems open to the connection.
This resembles the M.O. that is needed in business operations today. In the age of technology, now we need to connect and communicate with those competitors. Maybe even stop calling them competitors. When we share our information and when we support each other, we create a synergistic effect. We together become stronger, more vibrant. And we in turn collect more for ourselves. More information, more esteem and support–and maybe even more money.
So go out and “Get your social networks together!”
