09.23.08
Let Yourself Entertain Them
The founder of Burrell Communications, Tom Burrell, says that we’ve got to be entertaining. To get the attention of, and to engage the consumer. No amount of content is going to matter, if people aren’t paying attention to your message.
And how do you get people to pay attention to you? How do you become entertaining? By using your sense of humor!
But you also have to be authentic. You have to operate within your style of humor.
And, you’ve got to be global. That doesn’t mean you need to speak another language. That means you have to realize that your audience is savvy. They know about everything. They have access to all kinds of information. So you have to give them something new. Something unique. Something that will surprise them into paying attention to your message.
To get their attention, “Get Your SHINE Together!”
