08.29.09
Thought Leaderz
www.hellomynameisscott.com has a g-r-e-a-t regular blog. In this particular entry, Scott talks about being a Thought Leader.
He stresses that we need to stand out. To differentiate ourselves from all the ideas and words that have been said before. We need to be creative. Different. Perhaps even–FUNNY?
Scott says to, “notice things and give them names. Everyone has heard everything before. So, if there is nothing new under the sun, what do you say? Here’s your first clue: Create names, designations, acronyms and titles for the things you notice. Make them original, creative and consistent with the branding of your philosophy.” Like my SHINE System of Communication–how to communicate like a comic. Light, Concise, and Creative.
Scott continues that, “When you name something, you can do something about that something. You can begin exploration and working with that something. You can help people talk about that something. You can change people’s thinking about that something. I named “approachability.” What are you naming?”
He also advises a strategy similar to what we comedians do: be an iconoclast! He says, “when you 180 existing ideas and express them in a new way, you challenge people to think in a new way. You toggle their melons. That’s what leaders do. They walk with a constant posture of challenging the process.”
How can you use YOUR sense of humor to differentiate YOURself? How can you, “Get Your SHINE Together!” today?
