11.21.09
Dont Fear the Orange Extension Cord!
One of my favorite people is Scott the Nametag Guy. I love his blog entries, because he writes about humor–whether intentionally or not. In his recent entry, “9 Ways to become a Company Your Competitors Want to Strangle with an Orange Extension Cord,” Scott writes about change.
“Fear of evolution typecasts brands. Evolve slowly and constantly. Evolve regularly and effortlessly. Sure, your genetic reflex to avoid change will try to kick in. But don’t let it. As Charles Darwin suggestion, ‘Take advantage of slight successive variations and advance by the shortest and slowest steps.’
“Remember: Flux IS equilibrium. Occasional moments of stability are nice, but brands that keep moving keep winning. Go stretch yourself. Move mental furniture. Make growth and change a normal part of who you are. What decade is your brand still trapped in?”
What’s so funny about that? Humor is also all about change. Changing our perspective. Changing our minds. Changing direction. And all the while, having FUN!
