02.21.10

White Cliffs Notes

Posted in Comedy Around The World at 6:10 pm by Dr. Trina Hess

This weeks’ Comedy Around the world goes to Dover, England. To the white cliffs of Dover. I first heard about this place in a Van Morrison song. That made me curious. I was compelled to see them when I crossed over the water from Oostende, Belgium to England. The suspense was building as I heard the captain say, “On your left you can see the cliffs.”
I was not disappointed. I was awestruck. I couldn’t stop looking at them. They were that magnificent.
Humor lets us use the same tools as the Van Morrison song. Namely, we can
* Plant a compelling seed (add a unique and never-before examined idea)
* Make people curious about it (make people want to find out more)
* Bring about a conclusion that impresses the heck out of people
That’s how we craft comedy: curiosity–> compelling–> crash into the punchline.
Use this system for all your communications and see how many people can’t look away.

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